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How to use colour to influence mood in art.

by Geoff Gavora 07 May 2023

People are often surprised to learn that they can use colour to influence mood and emotions. Colour is one of the most important aspects of design, but it is often overlooked when it comes to things like websites, logos, and products. However, if you know how to use colour correctly, you can use it to evoke certain emotions and feelings in people. For example, blue is often associated with tranquility. In this post we will discuss some of the ways to influence mood with your new home decor or canvas art.

 

1. What is colour and how does it affect mood and emotions

2. The psychology of colour

3. How to use colour in your home or office to influence mood and emotions

 

 

When it comes to colour, there are three things to consider: hue, saturation, and brightness. Hue is the name of the colour, saturation is how intense the colour is, and brightness is how light or dark the colour is.

 

Colour can affect mood and emotions in two ways: first, through the psychological meaning of colours, and second, through the way colours are used. The psychological meaning of colours is based on cultural associations that we have learned over time. For example, red is often associated with anger or passion, while green is often associated with envy or jealousy.

 

However, while some colours may have universal meanings, the way they are used can also affect mood and emotions. For example, if you use a lot of bright red in your design, it might be interpreted as being aggressive or jarring. Alternatively, if you use a lot of cool blues, it might be interpreted as being calming or serene.

 

The psychology of colour is the study of how colour can affect mood and emotions. In general, colours can be divided into two categories: warm colours and cool colours. Warm colours are typically associated with positive emotions, while cool colours are typically associated with negative emotions.

 

Warm colours include red, orange, and yellow, while cool colours include blue, green, and purple. Some research has also shown that there are certain hues that are more associated with certain emotions. For example, red is often associated with excitement or anger, while blue is often associated with sadness or serenity.

 

However, it's important to note that these associations aren't set in stone. In fact, the way you use a colour can also affect its emotional association. For example, if you use a lot of bright red in your design, it might be interpreted as being aggressive or jarring. Alternatively, if you use a lot of cool blues, it might be interpreted as being calming or serene.

 

When it comes to using colour in your home or office, there are a few things to keep in mind. First, you need to consider the psychological meaning of colours. In general, warm colours are associated with positive emotions, while cool colours are associated with negative emotions.

 

Warm colours include red, orange, and yellow, while cool colours include blue, green, and purple. Some research has also shown that there are certain hues that are more associated with certain emotions. For example, red is often associated with excitement or anger, while blue is often associated with sadness or serenity.

 

However, it's important to note that these associations aren't set in stone. In fact, the way you use a colour can also affect its emotional association. For example, if you use a lot of bright red in your design, it might be interpreted as being aggressive or jarring. Alternatively, if you use a lot of cool blues, it might be interpreted as being calming or serene.

 

The second thing to consider when using colour is how saturation and brightness can affect mood and emotions. Bright colours can be energizing and exciting, while dark colours can be depressing or moody. Saturated colours can be overwhelming. Soft colours can be relaxing.

 

Your personal style is a reflection of who you are, and it's important to choose colours, patterns, and styles that make you feel comfortable and confident.

Thank you from Evoked!

Thank you for visiting our site and reading this article. We hope you found the information helpful. If you enjoyed our content, we’d greatly appreciate it if you could follow us on Instagram @evokedstyle.
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